KFRRR.co, founded by LAY, is a creative studio that fuses art with strategic trend research to deliver cutting-edge, playful and dynamic projects. At the core of our process is the “drafts and crafts” method — an experimental, ever-evolving approach that blends the rawness of a work-in-progress aesthetic with the boldness of underground creative culture, resonating with the free-spirited and trend-savvy Gen Z. Stay tuned for more fresh work coming soon!